Big Data Analysis of Customer Shopping Behavior
One project, RFID tags were attached to all merchandise on display to collect information on shopper’s browsing behavior by tracking how long the merchandise was physically handled. Such information was relayed by a Vantron gateway to the cloud for analysis.
Through a cloud partner’s platform, Vantron collects and manages the data and provides an interface for analytics to provide feedback to the customer to understand which items are “trending” in real-time.
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