Smart Retail: Consumer Behavior Analytics

In one project, RFID tags were attached to all merchandise on display to collect information on shopper’s browsing behavior by tracking how long the merchandise was physically handled.  Such information was relayed by a Vantron gateway to the cloud for analysis. Through a cloud partner’s platform, Vantron collects and manages the data and provides an interface for analytics to provide feedback to the customer to understand which items are “trending” in real-time.


Featured Product:

Vantron IoT Gateway VT-M2M-G335

This is an ARM-based IoT communications gateway featuring long product availability, low power consumption, high reliability, and low cost.  An array of connectivity options includes Ethernet, USB, UART, CAN bus, built-in 4G, WiFi, Bluetooth, LoRa, as well as GPS capability.




◆ TI AM335x Cortex-A8 low power embedded processor

◆ Built-in 4G, WiFi, Bluetooth, GPS, LoRa and other wireless communication modules

◆ Industrial temperature range -40 °C ~ + 85 °C , 10 years long product availability

◆ Rich input/output options: 1xEthernet, 1xUSB, 2xUART, 1xCAN, 4xGPIO

◆ Support Linux operating system, remote management and remote update